DFig Connects is in search of a witty, resourceful, personable content creator for organic social media strategy. The candidate chosen will be responsible for outlining and planning social media content (Instagram, Facebook, LinkedIn, TikTok) which will include engaging with our audience, and aiding trendy ideas for upcoming campaigns for the season.

Overview: Create daily original content (Instagram stories, Instagram posts, Instagram Reels, Linkedin posts and polls, TikToks, etc.) that relate to the brand’s audience.

Primary Objectives:

Grow, and interact with the DFig Connects community, and work to connect DFig Connects’ offerings with client’s needs

Establish target audience based on the client criteria

Use appropriate platforms to connect with the audience

Acquire Leads through Instagram and Linkedin

Utilize platforms strategically to reach prospective clients

Work with DFig Connects team to create, and execute a content strategy

Establish a content creation cadence

Manage social media content across various channels (i.e. Instagram, LinkedIn, TikTok, Facebook)

Study brand voice and guidelines and execute in the tone of the brand. Use brand colors

Lead acquisition through Instagram and Linkedin

Engage with the audience and work on community management

Implement a purposeful content calendar for the year that will directly engage customers while following brand guidelines

Coordinate with the marketing team and create clear calls to action that convert engagement into sales.

Stay up-to-date with trends in the Leadership, Career Coaching, Executive Coaching industries

Generate awareness of the products and services of the brand

Deliver weekly reports to the Marketing team

Work with Dfig Design & Development lead to onboard a social media management system for posting, and scheduling social

Choose which social media management system to implement (ie Hootsuite, Later, Buffer, etc), but it needs to be compatible with Affinity either directly or through Zapier

Create batch content, and be ready to pivot with industry shifts

Daily Community management, and engagement

Regular thoughtful engagement with thought leaders and like-minded brands in the industry

Create content with a purpose that engages the audience while following brand guidelines

Creativity & adaptability

Work collaboratively with the team, and maintain ongoing communication

Uphold the mission and values of DFig Connects

Knowledge of Leadership Coaching

Organizational Psychology knowledge (a plus)

Years of Experience: 3+ years

Content Creation or SMM Experience required

Flexible schedule

Opportunity to learn from an agile team making waves in Corporate America

Opportunity to grow and create, build from the ground up and make an impact in people’s lives

Opportunity to learn, and thrive in a growth mindset environment

Opportunity to build a network within Learning & Development and Team Lead Corporate environments

Starting at $35/Hour